Tag Archives: trust
Understanding the importance of trust
When I joined the advertising business, there was a new buzzword called ‘marketing’. Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy – yes, one person in the whole agency – … Continue reading
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Tagged Banks, brand, branding, business, Charlie Kaufman, cyclists, David Ogilvy, doctors, emotional benefits, food companies, government, horse racing, human behaviour, loyalty cards, marketing, newspapers, Ogilvy & Mather, police, politicians, politics, priests, rational benefits, supermarkets, trust, truth
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Why I buy the brand ‘George Galloway’
Don’t get me wrong. I don’t want to meet George Galloway. In fact, given the opportunity, I would rather not. I have a personal rule to avoid meeting celebrities. In general, I have found them more willing to talk to … Continue reading