Tag Archives: supermarkets
The difference between a product and a service
In my last post, I shared my experience of pouring hundreds of cans of beer down the drain in Vietnam due the high level of care Heineken take to ensure that every can of their lager meets their strict quality … Continue reading
Posted in Blog posts
Tagged CTN, customer service, Desert Island Discs, FMCG, Heineken, human behaviour, human insight, major multiples, online marketing, service, Sir Terry Leahy, supermarkets, Tesco, Vietnam
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Understanding the importance of trust
When I joined the advertising business, there was a new buzzword called ‘marketing’. Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy – yes, one person in the whole agency – … Continue reading
Posted in Blog posts
Tagged Banks, brand, branding, business, Charlie Kaufman, cyclists, David Ogilvy, doctors, emotional benefits, food companies, government, horse racing, human behaviour, loyalty cards, marketing, newspapers, Ogilvy & Mather, police, politicians, politics, priests, rational benefits, supermarkets, trust, truth
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