Tag Archives: politicians
Understanding the importance of trust
When I joined the advertising business, there was a new buzzword called ‘marketing’. Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy – yes, one person in the whole agency – … Continue reading
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Tagged Banks, brand, branding, business, Charlie Kaufman, cyclists, David Ogilvy, doctors, emotional benefits, food companies, government, horse racing, human behaviour, loyalty cards, marketing, newspapers, Ogilvy & Mather, police, politicians, politics, priests, rational benefits, supermarkets, trust, truth
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Do we face the apocalypse – or are we in it?
Last week, as part of a creative project containing First World War themes, I was privileged to meet the writer Nicholas Mosley. Before we met, I researched Mosley’s fascinating life. I did not have time to read his eighteen novels, but … Continue reading
Posted in Blog posts
Tagged apocalypse, arson, austerity, Banks, Bob Diamond, broken society, corruption, Creative, establishment, financial markets, First World War, Glaxo Smith Kline, greed, integrity, judges, judiciary, looting, Military Cross, Nicholas Mosley, police, politicians, politics, respect, rioting, Second World War, social structure, Treasury Select Committee, war
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