Tag Archives: Heineken
The difference between a product and a service
In my last post, I shared my experience of pouring hundreds of cans of beer down the drain in Vietnam due the high level of care Heineken take to ensure that every can of their lager meets their strict quality … Continue reading
Posted in Blog posts
Tagged CTN, customer service, Desert Island Discs, FMCG, Heineken, human behaviour, human insight, major multiples, online marketing, service, Sir Terry Leahy, supermarkets, Tesco, Vietnam
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The difference between a commodity and a brand
An abiding memory of my career is sitting on a pavement in Saigon pouring hundreds of cans of lager down the drain. As an expert in the potential of the Vietnam market, having been there once before, I was with … Continue reading
Posted in Blog posts
Tagged brand integrity, brand loyalty, brands, commodity brokers, commodity markets, consumer promise, customer loyalty, distress purchase, electricity, emotional reward, fixed contracts, free market economy, gas, Guinness, Heineken, Heinz Baked Beans, Johnson's Baby, Laphroaig, lock in clauses, Marmite, Saigon, Vietnam, Weetabix
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