Tag Archives: branding
Understanding the importance of trust
When I joined the advertising business, there was a new buzzword called ‘marketing’. Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy – yes, one person in the whole agency – … Continue reading
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Tagged Banks, brand, branding, business, Charlie Kaufman, cyclists, David Ogilvy, doctors, emotional benefits, food companies, government, horse racing, human behaviour, loyalty cards, marketing, newspapers, Ogilvy & Mather, police, politicians, politics, priests, rational benefits, supermarkets, trust, truth
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NHS – a ‘sick’ future
First published on Brand Republic 6 June 2011 I have a dilemma. As ‘A Different Hat’ on www.BrandRepublic.com, this is my 100th post. So I want to make it really special. I want to write about the NHS. Because the NHS is really, really special. And I … Continue reading