Monthly Archives: July 2014
It may be right. It may be good. But is it interesting?
David Ogilvy said this about advertising: ‘You can’t bore people into buying your product, you can only interest them into buying it.’ Here is the same mantra with the key word underlined by me: ‘You can’t bore people into buying … Continue reading
Posted in Blog posts
Tagged BBC Radio, cricket, David Ogilvy, Facebook, General Election, John Lloyd, QI, South Bank Show, Test Match Special, TMS, Twitter
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Debt collection: the shameful face of modern Britain
In free market economies, providers of products and services need customers. In marketing, without customers, none of us are anything. Or, if that is too tortuous a double negative, without customers we are nothing. Customers are the name of the … Continue reading
Posted in Blog posts
Tagged customer retention, debt collection, justice, Magna Carta, Utility Warehouse, Wonga
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